How We Gave the CEO of a $10 Million Company Every KPI in Milliseconds

Ten million dollars in revenue, and no single source of truth

Rectify Group runs at a $10 million revenue scale — multiple teams, multiple systems, and a sales pipeline generating activity every hour of the day. What the CEO did not have was a single place to see any of it. Sales numbers lived in one system. Operational KPIs lived in spreadsheets someone updated manually. Performance data sat wherever each team happened to store it.

Getting an accurate answer to "how are we tracking this month" meant chasing four different people across four different tools, then waiting for someone to compile it.

Why growth makes this worse, not better

At smaller revenue, this kind of fragmentation is annoying. At Rectify Group's scale, it is dangerous. Decisions about hiring, spend, and strategy were being made on data that was days old by the time it reached the CEO — if it reached them at all. The bigger a company gets, the more expensive a slow or wrong answer becomes.

The business was not lacking data. It was lacking a system that made the data usable in the moment a decision needed to be made.

What we actually did

1. Mapped every system holding business-critical data

Sales, CRM, finance, operations, and marketing performance — we identified every tool where data about the business was being generated and never connected anywhere else.

2. Built a centralised data layer connecting every system

Instead of manual exports and copy-paste reporting, we connected each system directly, so sales performance, KPIs, and operational data flow into one place automatically, the moment they change.

3. Designed a real-time executive dashboard

A single view built specifically for the CEO — daily KPIs, sales performance, pipeline health, and the handful of numbers that actually drive decisions, updated live rather than refreshed manually.

4. Automated the reporting nobody had time to do properly

Reports that used to take a team member hours to compile now generate themselves, freeing that time for actual analysis instead of data entry.

5. Built it to scale with the company, not just fix today's problem

As Rectify Group adds new systems and teams, the same centralised layer absorbs the new data sources, instead of the fragmentation problem returning in twelve months.

The result

The CEO of Rectify Group can now check daily KPIs, sales performance, and every metric that matters in a matter of milliseconds, from one place, without asking a single person to compile anything. Decisions that used to wait days for accurate numbers now happen the same day, with numbers that are actually current.

The takeaway for any business scaling past founder-led reporting

Fragmented data is not a reporting problem. It is a decision-speed problem — and at scale, decision speed is worth real money. If your leadership team spends more time chasing numbers than acting on them, the fix is not another spreadsheet. It is a system that connects what you already have.

074 Solutions builds centralised dashboards and automation that turn scattered business data into instant, reliable answers. Tell us where your data lives and we will map what it takes to get it all in one place.